“… because a company with no ethic has no sense” (cit. Carlo Rosa)

Gruppo Viva owes its worldwide success to professional ethics.

Dr. Carlo Rosa, CEO of our company, has also witnessed the concept of Business Ethics as Guest Professor at the School of Business Administration in Turin .

Well aware that the studies in this regard are still at their infancy, our Company gladly submit related documentation to international universities and renowned master in order to outline literature and doctrine of the subject.

For Gruppo Viva "ethics" does not mean etiquette neither legacy, although both crucial , but something beyond . Our values ​​of honesty, lawfulness , fairness and trust are constantly related with the equivalent ones ​​that we face every day because of globalization. Ethics, for Gruppo Viva, exceeds the simple application of principles and often includes a comparison with new values ​​imported from globalization in order - with our customers and suppliers - to make to make ourselves ethic not only in Italy but all around the world.

Investing in ethics is the only one that projects the company in the future . Gruppo Viva - working on several fronts in international markets - has not yet outlined its own definition of ethics. The principle we follow is to invest in ethics with our employees so that they - case by case - can be ethic with customers, with suppliers, with the banks and with the whole economic system .

Because being honest is luxury!

And a company without ethics would have no sense .


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